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中時新聞網
@chinatimesSubscribers1.8M
Views3B
Videos226.6K
Last updated8 hours ago
中時新聞網Published at May 21, 2026 at 12:00 PM2:57
3分鐘看懂超商定價的「心理學陷阱」？！【中時財知道】EP92 #shorts @ChinaTimes
23 days agoLong-tail
中時cti新聞newsChinaTimesshorts
Published time
May 21, 2026 at 12:00 PM
Duration
2:57
Video type
Howto & Style
Channel region
Taiwan
Publish Timing Insight
Not enough timing data
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Monetization Insight
No clear monetization tags yet
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Views
2.5K
Likes
52
Comments
0
Estimated Daily Revenue
-
Estimated Total Revenue
$0.06 - $0.22
RPM Range
$0.02 - $0.09
1D Views Gain
0
7D Views Gain
0
1D Likes Gain
0
7D Likes Gain
0
1D Comments Gain
0
7D Comments Gain
0
Velocity Score
0%
Topic Cluster
中時
Video Description
走進超商，你有發現架上超過六成的商品，售價尾數都是「9」嗎？這絕對不是巧合！從39元的可頌到全球43.5%的快消品，背後藏著一場精心設計的大腦心理戰。本集《中時財知道》帶你揭開定價背後的駭人秘密！原來「尾數9」最早不是為了促銷，而是為了「防盜」？而現代超商又是如何利用「左位效應」，讓你心甘情願掏出錢包？趕快點開影片，看懂商家的「錯位陷阱」，別再默默被制約啦！
00:00 神秘的「尾數9」：超商裡高達六成商品的共同點
00:34 歷史冷知識：尾數9的起源竟然是「老闆為了防盜」？
00:58 心理學大觀園：什麼是讓大腦繳械的「左位效應」？
01:21 為什麼茶葉蛋和精品咖啡不湊9？感性與理性消費的切換
01:54 53元這種奇葩定價？物價上漲與消費者心理的激烈拉鋸
本集核心知識點（Key Takeaways）
1.左位效應（Left-Digit Effect）： 人類大腦處理數字習慣「由左至右」，39元會讓大腦優先接收「3」，潛意識覺得比40元便宜很多。
2.理性 vs. 感性消費： 日常實用型商品適合「非整數定價（如39元）」突顯划算；高價或犒賞型商品則適合「整數定價（如400元）」，能帶來品質感與流暢感。
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#中時新聞網 #超商 #定價 #心理學 #便利商店 #7-Eleven #全家
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Topic: 中時
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