Ferrari bets on generational tech shift with first EV car

Ferrari bets on generational tech shift with first EV car #news #cars #ferrari #electric #technology Ferrari presented its first fully electric car, marking a high-stakes shift by the luxury sports carmaker as competitors, including Porsche and Lamborghini, scale back their EV ambitions, citing weak demand. The four-door Luce, Italian for 'light', was developed with the help of former Apple design chief Jony Ive and his collective LoveFrom, and is Ferrari's first five-seater. Ferrari aims to appeal to families with deep pockets, offering them comfortable seats, high-end tech and a 600-litre boot. Deliveries of the long-awaited Luce, priced at €550,000 ($640,000), are due to begin in the fourth quarter of 2026. The Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari, marks a gamble that a generation steeped in technology and AI, and less linked to a 12- and 8-cylinder engine legacy, will shift to high-tech luxury EVs. That would also offer Ferrari a chance for deeper penetration in markets such as China, where EVs are widespread, and big petrol cars are heavily taxed. Ferrari said the Luce has a range of over 500 kilometres. It is due to ship in 2027 Connect With news.com.au Online ► [https://www.news.com.au] https://bit.ly/3WC8hOP ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Follow Us: Facebook ► [https://www.facebook.com/news.com.au/] Instagram ► [https://www.instagram.com/newscomauhq/?hl=en] TikTok ► [@news.com.au] X ► [https://twitter.com/newscomauHQ] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe To Our YouTube Channel For The Very Latest News From Australia And Around The World: ► [https://www.youtube.com/@newscomauhq] ► [https://www.youtube.com/@newscomauhq/shorts] ► [https://www.youtube.com/@newscomauhq/videos] ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬