We Almost Lost Everything… | Unfold with Secretlab Founders

*Ian Ang and Alaric Choo* are the founders of *Secretlab,* one of Singapore’s most recognised global brands in the *gaming chair industry.* What started from *humble beginnings* has grown into a company known worldwide, and *this is their journey...* Welcome to another episode of *Get It Out Unfold,* where we invite *entrepreneurs* and ask them questions that *no one dares ask,* all to give you *real insights and honest truths* behind building a business ? In this episode, we dive deep into the reality behind *Secretlab’s growth.* From pledging personal assets to navigating the pressure of scaling a global brand, they share the moments that nearly broke them, and what it truly takes to *survive in business.* This isn’t just a *success story,* it’s everything people *don’t see behind it.* After hearing their story… curious what they’ve built? ? *Check out SecretLab here:* https://bit.ly/UnfoldxSecretLab Let us know in the comments which entrepreneur you want us to invite next! *Special thanks to Cheatcode for letting us use their space!* For any filming or photography, book their studio here: https://bit.ly/GIOCheatcodeStudio This series is brought to you by *Margin Wheeler and Swiftly* Anyone can register a company. Margin Wheeler stops founders from screwing it up later. https://marginwheeler.com/ Company incorporation doesn’t need to be slow or painful. Swiftly gets it done in minutes, not weeks. https://swiftly.sg *⏱️Timestamp:* 0:00 Sneak Peek ? 0:17 Introduction ? 0:37 Meet Ian & Alaric (Secretlab Founders) 8:47 Why Chairs? 11:51 Lessons from Gaming ? 15:06 Is Success Just Luck? 15:56 Does Education Matter? 19:33 What They Look for When Hiring 23:56 Do They Still Interview Candidates? 25:13 Daily Routine 29:23 How Covid-19 Almost Broke the Business 34:27 Firing & Layoffs 37:00 Team Size at Secretlab 37:11 How Many Chairs Sold? 37:23 The GCB Story 39:16 Dealing with Hate 40:56 Internal Conflicts & Fights 42:46 Core Values They Look For 47:37 Best Money Ever Spent 48:44 Biggest Waste of Money Ever 49:26 Was It All Worth It? 55:26 What’s Next for Secretlab? 57:33 Closing This episode is also available on Spotify: https://bit.ly/GetItOutSpotify Join this channel to get access to perks: https://www.youtube.com/channel/UCN4KjsqbovLvPiAnyp64mIQ/join https://fewcents.me/overkillsg https://fewcents.me/ryanxgo Find us on Instagram: Overkill - https://www.instagram.com/overkillsg/ Get Fed - https://www.instagram.com/getfedsg/ Ryan - https://www.instagram.com/ryanxgo/ Secretlab - https://www.instagram.com/secretlab/ TIKTOK Overkill - https://www.tiktok.com/@overkillsg/ Get Fed - https://www.tiktok.com/@getfedsg/ LOGO ANIMATION Animated Logo Animation https://www.instagram.com/crave.fx TELEGRAM https://t.me/overkillsg WEBSITE https://www.overkill.sg DISCORD https://discord.gg/fhXZmvFfp8 EMAIL For Overkill business enquiries, email us directly at [email protected]