A ride to the future of the Medina fueled by the past | Leila Ben-Gacem | TEDxPasha Street

In this inspiring talk, Leila Ben Gacem explores how historic medinas offer powerful lessons for building sustainable and climate-resilient cities. Drawing from her experience in the Medina of Tunis, she reveals how traditional architecture, community life, and local knowledge have enabled these urban ecosystems to thrive for centuries. Her talk invites us to rediscover the hidden wisdom of our heritage as a guide for the future of sustainable living. Leila Ben Gacem, is a trailblazing Tunisian social entrepreneur. She is the visionary founder of Blue Fish, a company established in 2006 with a noble mission: to empower artisans, particularly women, by helping them export their creations and nurturing their businesses. The pinnacle of her achievements came in 2017 when Leila Ben Gacem was honored with the prestigious Fatima al-Fihriya award in Kairouan. Simultaneously, she earned the well-deserved title of Cultural Woman Entrepreneur of the Year, affirming her pivotal role in the cultural tapestry of Tunisia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx