Video Description
With 20 years of experience in strategic marketing and communications, Aysel has built a remarkable career leading transformative initiatives and creating value across multinational and multicultural environments.
Currently serving as the Director of PR and Corporate Communications at Bakcell — Azerbaijan’s first and largest private TelCo — she plays a key role in shaping corporate reputation, communication strategy, and stakeholder engagement.
Aysel is also the Founder and Chair of the Marketing, Communications and BD Committee at the American Chamber of Commerce in Azerbaijan and a trusted adviser to both government and private sector organizations. Her previous leadership roles include Director of Communications at Azerbaijan Airlines and Head of Marketing, Communications and BD at PwC Azerbaijan.
At TEDx, Aysel shares insights from her professional journey, leadership experience, and the power of strategic communication in shaping impact and transformation. Aysel is a passionate leader with 20 years of experience in strategic marketing and communications focused on driving transformative initiatives and value proposition for diverse organizations and stakeholders. She has a strong background in strategic advisory and transforming marketing and communications functions in multinational and multicultural environments.
Aysel is the Director of PR and Corporate Communications Department at Bakcell, the first and largest private TelCo in Azerbaijan. She is also the Founder and Chair of Marketing, Communications and BD Committee of the American Chamber of Commerce in Azerbaijan and trusted adviser to government and private organisations.
Previously, Aysel served as the Director of Communications Department at Azerbaijan Airlines, the National Flag Carrier and Head of Marketing, Communications and BD at PwC Azerbaijan/Big4. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx