Why BMW Is Still Investing In Big Sedans

BMW debuted its refreshed version of the 7 Series sedan, the brand's full size flagship vehicle in April. It's the most extensive update BMW has undertaken. The company's North American boss said it won't give up on sedans, even though many other luxury and premium automakers have. SUV’s now outsell sedans by a pretty wide margin–especially in the full-size category. In addition, BMW’s X7 SUV is made in South Carolina, while it’s 7-Series is imported from Germany. That puts tariff pressure on it. BMW’s North America head Sebastian Mackensen says sedans still matter to the brand and the 7-Series still represents "the pinnacle of what we produce". Reporting by: Robert Ferris Editing: Darren Geeter Camera: Natalie Rice, Macklin Fishman Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images, BMW » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Use coupon code EARLYBIRD for 20% off. Offer valid from April 20, 2026 to May 4, 2026. Terms apply. https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why BMW Is Still Investing In Big Sedans