Why Dating Is So Expensive In The U.S.

For Gen Z and millennials, dating is becoming more expensive and less frequent. Surveys show many young singles are cutting back on outings as costs for meals, drinks and app subscriptions climb. Dating apps’ freemium models add another layer of expense, while the abundance of options can overwhelm users. Experts say this dynamic is leading to fewer meaningful connections and more cautious behavior among daters. 0:00 Introduction 01:35 Dating as a financial luxury 04:14 Dating apps 06:00 Paying for apps 08:55 Going analog Produced and Hosted by: Charlotte Morabito Editing by Andrea Miller Additional Reporting by: CJ Haddad, Isabel Iino Animation: Jason Reginato, Emily Park Camera by: Kaan Oguz Senior Director of Video: Lindsey Jacobson Additional Footage: Getty Images » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Use coupon code EARLYBIRD for 20% off. Offer valid from April 20, 2026 to May 4, 2026. Terms apply. https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Why Dating Has Become A Financial Luxury