"We do naughty things to go viral." – Zus COO Venon Tian | In The Studio

📍🟡 "We set the target that we wanted to be national champions." Venon Tian, Group COO of ZUS Coffee joins Open For Business and breaks down: •⁠ ⁠How ZUS is dealing with rising competition as more Chinese brands like Luckin enter the market •⁠ ⁠What it's like having 8 different co-founders •⁠ ⁠Growing from one 200+sqft store before Covid to over 1000 stores today •⁠ How the coffee chain tailors products to local tastes in markets like the Philippines and Thailand This interview was aired on 11 February 2026. The Breakfast Grille is powered by U Business. U Mobile, Malaysia’s No.1 5G Network. 5G makes business sense.