Coffee Talk with Tim & D.J. | "Your Buyer Is 59" - The Marketing Pivot Most Agents Haven't Made

Most agents are still marketing to a buyer who doesn't exist. The median homebuyer in America right now is 59 years old. Not 35. Not 42. Fifty-nine. First-time buyers are just 21% of the market, the lowest share NAR has recorded since 1981. Boomers are 42% of all buyers and 55% of sellers. And more than one in four buyers last year paid all cash. Meanwhile, most agents' Instagram feeds, lead magnets, and open-house scripts are still aimed at the 32-year-old first-time buyer. That's 21% of the market, fought over by every agent who got the same 2019 training. On this week's Coffee Talk, D.J. and Tim break down The Equity Shift, a four-part system for repositioning your marketing around the buyer who's actually buying. ✅ The four referral relationships every agent should have (and most don't) ✅ The content calendar that speaks to an equity-rich homeowner, not a first-time buyer ✅ The one line to use in your next listing presentation that names who the buyer actually is Tune in and grab something you can use for one sphere contact this week. #RealEstate #RealEstateAgent #NARprofile #BoomerBuyers #EquityRich #ListingStrategy #RealEstateMarketing #RealEstateCoaching #CoffeeTalk #ChicagoRealEstate