Why Ford Is Making A $5 Billion Bet On EVs

Despite a massive slowdown in EV adoption, Ford Motor is continuing to move forward with its next generation of EVs. Ford's continued confidence, albeit at lower and slower rate than it previously projected, comes from its "Universal Electric Vehicle," or UEV platform, which the company has developed from a clean-sheet design. Ford's goal for UEV is to be profitable and cost-competitive with global EV leaders from China and Tesla. The UEV is expected to be critical to Ford transforming its Model e EV unit from billions of dollars in annual losses to breakeven by 2029. The company has said its future EVs will be profitable within a year of launching. The first planned product based on the UEV is a roughly $30,000 midsize pickup truck for the U.S. market next year, followed by a family of vehicles underpinned by the platform. Produced by: Juhohn Lee Reporting by: Michael Wayland Camera by: Andrew Evers Edited by: Natalie Rice Senior Director of Video: Lindsey Jacobson Additional Footage: Ford » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more. Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC Ford's $5 Billion Bet On Winning The EV War