Flash sales and countdown timers keep you buying - can we outsmart these tactics? | Deep Dive

Three online retailers were recently flagged for using misleading marketing tactics known as “dark patterns” such as fake countdown timers or low-stock alerts designed to create a sense of urgency among shoppers. But when these nudges cross the line to become unethical or even fraudulent, how do we maintain a safe shopping environment? Steven Chia and Tiffany Ang sit down with Professor Sharon Ng from the Nanyang Business School and Liew Sai Ming from Behavioural Insights Team to discuss the psychology behind shopping habits and the challenges in outmaneuvering these rapidly evolving marketing tactics. Highlights: 01:54 Profile of the average Singaporean shopper 05:00 How “dark patterns” can influence the way you shop 06:31 What is considered false advertising? 09:09 Why are we so easily misled? 10:55 Living in a high-trust society 12:43 Will more information make you a smarter shopper? 16:35 How companies use AI to compel shoppers to buy more 20:03 How can we be better shoppers? Subscribe to our channel here: https://cna.asia/youtubesub Visit our website: https://cna.asia Download our app: https://cna.asia/app Get our editors' picks of stories via chat apps: Telegram: https://cna.asia/telegram WhatsApp: https://cna.asia/whatsapp Follow us on these platforms: https://www.facebook.com/channelnewsasia https://www.instagram.com/channelnewsasia https://www.tiktok.com/@channelnewsasia