How She Turned YouTube Fame Into a Cosmetics Brand with Glam Girl Gabi

Meet Gabi Soares, beauty creator and founder of Mature Beauty, as she breaks down how she built a loyal YouTube audience from scratch and turned her expertise as a professional hair and makeup artist into a thriving full-time business. If you've ever wondered how to grow on YouTube without going viral, how to monetize the right audience, or how to eventually launch your own brand, this conversation is packed with honest, practical advice on what actually works. In this episode, Gabi shares how she started her channel to help her salon clients and accidentally built one of the most trusted voices in mature beauty on YouTube. We talk about how she survived years of no income, how a single vulnerable video about hair loss completely changed her channel, and how she eventually niched down to serve women over 40 in a space that was completely underserved at the time. Gabi also opens up about the mental side of being a creator, disconnecting self-worth from analytics, filtering hate comments before they reach her, and why authenticity matters more than perfection in the beauty space. She breaks down how she approaches sponsorships, why AdSense has been far more lucrative for her than most creators expect, and how she used affiliate data to negotiate a full-year deal with L'Oréal. She also gives a behind-the-scenes look at launching Mature Beauty, her own cosmetics line two years in the making, and what it really takes to go from creator to founder. Gabi Soares is a Canadian beauty creator, professional hair and makeup artist, and the founder of Mature Beauty. Through her YouTube channel Glam Girl Gabby, she has built a community of women over 40 looking for honest, effective beauty advice that actually reflects their real lives. Her channel is known for its authenticity, real client transformations, and practical techniques tailored to mature skin and hair. Whether you're a creator trying to grow with purpose, someone thinking about launching a product, or just curious about what it really takes to build something from nothing, this episode is for you. Learn more about Gabi: YouTube: https://www.youtube.com/@GlamGirlGabi Instagram: instagram.com/glamgirlgabi Tiktok: tiktok.com/@glamgirlgabi Facebook: facebook.com/glamgirlgabi Connect With Us: Website: https://vidpros.com Instagram: https://www.instagram.com/vidprosedits Facebook: https://www.facebook.com/vidprosedits LinkedIn: https://www.linkedin.com/company/vidprosedits More on Vidpros: Need pro video editing? Vidpros offers everything from basic cuts to advanced effects, complementing your AI content. Click the link to learn more about Vidpros. ? For inquiries, collaborations, or editing services, reach out at [email protected] (805) 800-4594 ? Drop a like, share your thoughts in the comments, and let us know what you're excited to explore next on our channel! #beautycreator #youtubestrategy #maturebeauty #glamgirlgabby #contentcreator #beautyover40 #youtubergrowth #creatorbusiness #beautyentrepreneur #makeuptips